Extensions & Shopify Flow

Order, product and customer pages in the Shopify admin each gain an Ezzeefy block. Orders show financial status, applied discount codes and which campaign earned the order; products show status and total stock; customers show their RFM tier, segments, lifetime value and marketing consent — the same Customer 360 facts, without opening the app.

The More actions menu gains the write side: add or remove tags on a customer or an order, tag every member of a segment at once, or pull up a discount's status and usage count. Tagging an order with a campaign name is how attribution shows up on the order block.

Ezzeefy appears inside Shopify Flow as both actions and triggers, so automations you build in Shopify can drive Ezzeefy — and events in Ezzeefy can drive Shopify automations.

• Actions include enrolling a customer in a journey, sending an email or SMS from a campaign template, issuing store credit, generating a discount code, tagging customers by segment, and running a bulk operation.
• Triggers include a campaign finishing, a customer reaching VIP tier, a win-back candidate being identified, stock dropping low, a first or high-value order landing, and journey lifecycle events.

The exact catalogue grows over time — the Flow editor lists everything available in the version you have installed.

Stores on Shopify's new customer accounts can add a recommendations block to the order-status page — a buyer checking where their order is sees what to come back for next. It is added from the customer-account editor, like any other block.

• Post-purchase — recommendations on the thank-you page right after payment, addable in one click. Enabled from the checkout settings, on any plan.
• In checkout — a recommendations block inside checkout itself, added from the checkout editor. Checkout blocks are a Shopify Plus feature, so this one is Plus-only.

Both surfaces feed the same recommendation analytics as the storefront personalization — impressions, clicks and the revenue each surface earned are reported per surface, so you can tell the thank-you page apart from checkout.